Fuchsia Excellence
Awards
Use of the Fuchsia Brand by an Outlet
For excellence in promotion and presentation
of the branding initiative.
Sponsored by Food Safety Authority of Ireland 
Winner:
Field's of Skibbereen
For many years Field's have been outstanding
in their support for local produce and within the context
of the brand have been a testing ground for new ventures
such as the Gallán cream cheese, Walsh’s
Natural Juices and Skeaghanore Duck. They were also
actively involved with Fuchsia and local beef producers
in piloting the West Cork Beef Quality Assurance Scheme.
Reflecting their cosmopolitan customer base they carry
a range of speciality food probably unrivalled by any
other Supervalu store.
Ian Dempsey, Fuchsia Brands, Pat O'Mahony, Food Safety
Authority of Ireland &
Catherine-Anne Field, Fields Supervalu, Skibbereen
Other Nominees:
Aer Rianta, Cork
In 2001 Fuchsia Brands Ltd. approached Aer Rianta Cork
to explore opportunities for working together. Aer Rianta
quickly saw the potential for their store which is used
largely for gift shopping. They could see the attraction
to returning visitors of local produce that was strongly
branded as such. Fuchsia Brands Ltd. commissioned a
dedicated shelving unit incorporating the logo and brand
colours and selected producers stocked it with a range
of products suited to the gift market. In tandem with
this Fuchsia Brands Ltd. began a series of tastings
that ran fortnightly through the summer. Aer Rianta
facilitated Fuchsia Brands Ltd. in reaching a wider
audience by bringing the shop out into the departures
lounge where the non-travelling public had equal access.
In addition to the ambient goods the outlet also carries
most of the local cheeses and Ummera smoked salmon.
Manning's Emporium, Ballylickey
A remarkable store that is very much an extension of
the owner Val Manning. There is always something new
to try and experimentation is encouraged by Val’s
enthusiasm for food. He has shown great loyalty to local
producers and has been a valuable source of advice in
the honing of many of our fine products. For years Val
has been instrumental in shining the spotlight on West
Cork food through his annual food and wine fairs. In
so doing he has involved Fuchsia Brands Ltd. extensively
and sought to give its members prominence.
Collins Supervalu, Carrigaline
Collins of Carrigaline have demonstrated a commitment
to listing local produce and using the Fuchsia Brand
that is based on a strong belief in the commercial value
of doing so. The Carrigaline store operates in a more
competitive environment than most other stores in West
Cork due to its proximity to the city. The solution
has been to finely tune its offering to reflect local
demand and create a sense of community. In conjunction
with Fuchsia Brands Ltd. and nominated local charities
the store has run two very successful food and wine
evenings. Fuchsia Brands Ltd. also featured very prominently
in the launch of the new store last year with fifteen
companies sampling produce instore.
Martin Carey, Bandon
Martin Carey has built up an enviable reputation for
the quality of his meat and prepared dishes. He has
pioneered the use of insotre traceability information
for meat. Last year he took a natural but very deliberate
step by working with Fuchsia Brands Ltd. to incorporate
a range of complimentary local products. He has been
very keen to use the brand identity to sell these food
items, running a open day in the shop when a range of
Fuchsia produce was tasted and using the brand to publicise
his store with a colour feature in the Southern Star.
Carey’s are currently carrying 12 Fuchsia members,
far more than any other butcher shop.
