Fuchsia
Excellence Awards
Outstanding Application of the Fuchsia
Brand by a Food Enterprise
For fully reflecting the brand values
in product and service development.
Sponsored by Bord Bia 
Winner:
Irish Yogurts Ltd., Clonakilty
In many ways the company that defines
best practice in its application of the brand. Irish
Yogurts uses the logo extensively – the logo is
is four prominent locations on the six pack in addition
to being printed on the individual tubs. It is also
used on their website, company cards, stationary and
all printed material. But going beyond this the products
also carry a brief description of the brand values.
Key to the application of the brand is
the use of a sense of place in defining the product
and this comes through strongly – the county address
is West Cork and the packs advertise the Clonakilty
website. The products themselves largely use local raw
materials – milk, many native fruits etc. and are
produced in traditional churns. The company has been
outstanding in terms of its participation in Fuchsia
initiatives.
Muiris Kennedy, Bord Bia, Diarmuid O'Sullivan, Irish
Yogurts & Minister Joe Walsh
Other Nominees:
Follain Teo, Macroom
Folláin have been producing award-winning preserves
for the last twenty years. Incorporating the Fuchsia
Brand into their brand identity has come as second nature
to this company from the Muscraí gaeltacht. In
their promotions they emphasise their local area’s
cultural wealth in poetry and traditional music and
the clear unpolluted environment of West Cork. They
have brought forward traditional family recipes and
promote them with confidence in their Irish roots. The
Fuchsia logo is given prominence in the all new packaging
and promotional material since they joined the brand
in 1999. Follain have been regular participants in joint
initiatives with Fuchsia Brands Ltd
Shell Fish de la Mer, Castletownbere
Shellfish de la Mer is one of Ireland’s leading
and most progressive seafood processors marketing a
wide range of seafood product for the domestic and international
markets. The company has a clear strategy of defining
its product in terms of quality and its regional image.
The company is proud of its credentials in hygiene,
emphasising HACCP and stresses the naturalness and freshness
of its fish. Its promotional literature boasts of the
richness and purity of the local fishing grounds and
the packaging carries the Fuchsia Brand values citation
along with the logo.
Gallan Farmhouse Foods, Skibbereen
Gallán have been producing cream cheese for just
over a year now and have just launched their retail
brand. Packaging and promotional material make strong
use of the logo and emphasise Fuchsia brand values such
as superior quality, tradition, a sense of place and
naturalness. The company logo is a standing stone from
the field outside the dairy.
Baking Emporium, Dunmanway
The Baking Emporium are producers of exclusive confectionary,
continental cakes and gateaux largely supplied to the
food service sector. Although the end consumer can rarely
identify the producer, the company has nevertheless
chosen to brand everything they produce in order to
emphasise to their own identity and values to their
catering customers. In so doing they make strong use
of the Fuchsia logo and emphasise their rural production
base and quality. A Fuchsia branded product such as
this will never position itself on price. The company’s
website puts their staff to the fore emphasizing skills
and a personal connection. The Fuchsia logo is also
used on the website and roadside signage.
