Fuchsia Excellence
Awards
Excellence in Information Technology
For effective use of IT in product,
service or marketing development.
Sponsored by Fuchsia Brands 
Winner:
Cronin's Irish Pub, Crosshaven
Is this Ireland’s first virtual pub?
The bar’s website www.croninsirishpub.com is brimful
of personality, warmth and character and manages to
communicate all that’s best about Irish pub culture
– no mean feat if you think about it. Food, drink
and a real sense of community can be found here. The
layout is crisp and bright with visuals and images used
extensively throughout. Content is bang up to date,
no doubt helped by the fact that it has been developed
and maintained ‘in-house’. The site is not
interactive but you sense that they’re working
on it.
Mine’s a pint……
Gerry Dononvan, Fuchsia Brands, Joleen Cronin, Cronin's
Pub & Minister Joe Walsh
Other Nominees:
Ummera Smoked Products, Timoleague
The company demonstrates a keen understanding of the
value of IT. www.ummera.com is clearly part of the company’s
marketing and sales strategy and it is understood that
the company derives a significant proportion of its
sales from this source. The site content reveals an
understanding and appreciation of their market and clients.
The site is easy to navigate with information on the
products and their provenance complemented by an online
ordering and secure payment facility. Client commendations
testify to the efficiency and quality of this service.
The commendations also reveal that www.ummera.com has
been successful in developing export sales. A newsletter/ezine
is used to communicate with clients and no doubt assists
in developing client profiles. All in all www.ummera.com
is a model application of IT by a niche producer.
Ilen Estuary Yachts, Church Cross
Clarity, style and simplicity are the hallmarks of www.ilenyachts.com
and reflect the aesthetic and overall excellence of
the facilities developed by Mike and Julie Williams
at Roaringwater bay. Accommodation and facilities are
well presented. Client booking is aided with an imaginative
availability diary. Overall, the site displays a clear
sense of the needs and demands of their target market
with sailing maps and charts and an informative link
to the Heir Island Sloop website.
Shellfish de la Mer, Castletownbere
The company’s website www.shellfishireland.com
hosts comprehensive company and product information
with an emphasis on their strengths in product traceability,
handling, food safety and quality issues. The site also
carries a wealth of nutritional information and highlights
the fact that products are pure and natural, as well
as additive, colourant and chemical free. The company
has an extensive product range and illustrates imaginative
ways to prepare and present the product. As part of
the site a forum has recently been developed to facilitate
interaction with the company.
Atlantic Boating Services, Baltimore
www.atlanticboat.ie presents comprehensive information
on the ever-expanding range of facilities and services
developed by this progressive enterprise. The layout
of the site is straightforward and easy to navigate.
The presentation of information is clear and coherent
with effective use of strong visuals and graphics throughout.
The site also shows a keen awareness of complementary
facilities that can be found locally.
