Fuchsia Excellence
Awards
Excellence in Farm Diversification
- Food
For successful use of farm resources.
Sponsored by The Farmers Journal 
Winner:
Skeaghanore Duck, Ballydehob
Eugene and Helena Hickey farm 120 acres
near Ballydehob on which they have a herd of 50 dairy
cows and 60 other cattle. In 1994 they decided to diversify
into rearing and processing ducks. Having always reared
geese and turkeys for Christmas they got additional
advice from Teagasc. Output has grown from 30 to 300
birds per week since then and accounts for 50% of farm
income. The product has been very well received for
its superior quality due to less intensive rearing practices
and achieves a 25% premium over other commercial Irish
duck. The business now employs 2 full time workers with
3 working part time and another 2 seasonal jobs.


Mairead Lavery, Farmers Journal, Helena Hickey, Skeaghanore
Duck & Minister Joe Walsh
Other Nominees:
Gallán Farmhouse Foods, Skibbereen
In addition to his furniture business Finbarr Hourihan
runs the family dairy farm of 130 acres at Clohane near
Skibbereen. In 1999 in conjunction with farm manager
Jerry Lannigan, Finbarr began looking for a way to add
value to the milk from their herd of 50 cows. Research
suggested ice cream, yogurt or cream cheese. Jerry took
the project further by completing a rural enterprise
course with Teagasc. Following further consultancy work
with Teagasc Moorepark and support from West Cork Enterprise
Board they renovated an old dairy to produce cream cheese.
The enterprise is currently using 15% of the milk, contributing
20% of farm income and providing 4 part time jobs, including
Finbarr and his wife. They have continued to refine
the product and its presentation and having initially
targeted the food service sector are now launching the
cheese in the retail multiples.
Waterfall Farms Ltd.
Declan and Rosemary Martin and their two sons run a
vegetable farm of about 100 acres (half leased), at
Waterfall near Cork. The Martin were forced to diversify
in 1998 when after 16 years supplying one of the major
multiples with fresh veg they were given 3 weeks notice
of termination. With a staff of twelve to whom they
felt a commitment and crops in the field they decided
to get into prepared vegetables for the catering trade.
They undertook some research including a visit to similar
enterprises in the UK, but most of the product development
was undertaken by Rosemary who has a keen interest in
all things culinary. They now process about 40% of their
own veg, as well as buying in other vegetables to offer
a full range. The enterprise continues to expand and
with the help of West Cork LEADER Co-op they installed
a potato preparation line. The prepared veg accounts
for 80% of farm income and employs 10 full time and
two part time staff. Waterfall Farms has won several
Bord Glas hygiene and quality awards including the overall
national title in 2000.
Molaga Honey, Timoleague
Jerry Collins on farm enterprise Molaga Honey dates
back to 1865 when his grandparents started commercial
beekeeping. Jerry himself learnt his craft from his
parents, grandparents and another skilled local beekeeper,
taking over the business in 1955. When he took over
the farm some years later he scaled back the number
of hives until with the assistance of West Cork LEADER
Co-op in 1993 he increased output to commercial levels
again. Besides his 370 hives, most of which are at dispersed
locations through West Cork, the farm enterprise comprises
a herd of 90 cows and a similar number of dry stock
cattle. The honey accounts for 40% of farm income and
provides one full time and three part time jobs. The
honey is sold in jars nationwide and demand is very
strong, the major constraint is supply. Molaga Honey
is the only commercial Irish producer of comb sections.
In addition to his own hives Jerry buys from 20 different
farmers, a number of whom he helped to establish through
training run by West Cork LEADER Co-op.
Collins Dairy Farm, Waterfall
Tom and Ann Collins milk 40 cows on their 56 acre farm
near Cork (10 acres leased). Looking for ways to diversify
they started an open farm in 1987, although the project
never really took off it was the start of a process
that led them into their next venture ice cream
making. Whilst on a research trip to open farms in the
UK they picked up on the idea of ice cream making. In
1996 they converted an old cow stall to an ice cream
dairy and the business now accounts for about a third
of income from 15% of their milk. Their major market
is the food service sector across Munster, although
they have developed a niche retail product as well.
The ice cream enterprise provides one full time job
and 3 part time incomes.